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2025 was a year of recalibration in UK motor retail. After the post-pandemic volatility and EV policy whiplash of recent years, this was the year the dust began to settle. But settling doesn’t mean slowing. For retail sales teams, 2025 brought sharper competition, smarter customers, and tighter margins. Here’s what defined the year—and what it signals for 2026. --- 1. 📉 Used Car Margins Compressed - But Volume Held Steady Used car volumes remained strong, with Auto Trader re

Profit margins aren’t magic. They’re math - and the best salespeople know how to read the numbers and turn every deal into a win for both the customer and the dealership. This guide strips away the jargon and gives you practical tools to see profit in plain sight. --- 🔍 Step 1: Know Where The Margin Is Dealer margin isn’t just the sale price minus cost. It hides in multiple pockets: - Front-end margin: The difference between cost and selling price. - Back-end products: Finan

Every dealership has its own folklore - the targets that never stop, the deals that make or break a month, and the banter that keeps the showroom floor alive. The Badger is here to tell it straight - smart takes, sharp tools, and real talk from within the motor trade. If it helps you sell better, lead smarter and stay ahead - we write about it here.    Why We Exist The motor trade is full of noise: press releases, corporate spin, and endless “best practice” guides written by