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Wooden Cars

WELCOME TO THE BADGER

Empowering Sales Managers and Executives in the UK Retail Motor Industry

News

Your page for all the latest news and insights in the automotive world. Stay in the loop and keep up with everything happening in the industry.

Blog

Explore the badger blog - ideas, info and insights into the trade. If it helps you sell better, lead smarter or stay ahead you'll find it here

DVLA

Whether you're tackling a missing log book, changing tax classes, or navigating DVLA quirks, our DVLA page gives you the links and clear step by step answers to the motor trades most common licencing headaches answers - so you can get back to selling, not searching.

Toolbox

From planners and trackers to scripts and calculators, this is your stash of timesaving templates and smart tools. Whether you're managing a team or just working on keeping one step ahead, everything here is designed to make your day easier and your results better. 

Badger Bites

Your no-fluff feed of insights tips and motor trade know-how straight to your inbox. Whether you're a seasoned sales professional or just finding your feet, Badger Bites helps sharpen what you already know and fills in the gaps you didn't know you had.

Glossary

If you don't know this... do you really work in the motor trade?! From PCP to GAP and Ducks on the Pond to Jam Jar's. Whether you're new to the trade or just need a refresher we've decoded the jargon to help you speak the language of the dealership with confidence.

INDUSTRY COLLABORATION

Partnerships

Work with us to make the motor trade smarter, sharper, and more accessible.  

We team up with partners who get it - people and businesses who want to simplify sales, support dealerships, and help shape a better future for UK motor retail. If that sounds like you, let’s build something useful together.

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