Welcome to The Badger

Every dealership has its own folklore - the targets that never stop, the deals that make or break a month, and the banter that keeps the showroom floor alive. The Badger is here to tell it straight - smart takes, sharp tools, and real talk from within the motor trade. If it helps you sell better, lead smarter and stay ahead - we write about it here.

Why We Exist

The motor trade is full of noise: press releases, corporate spin, and endless “best practice” guides written by people who’ve never sold a car. The Badger cuts through that. We’re building a trusted resource for retail sales teams - part practical guide, part trade news, part fun.

What You’ll Get

- Practical guides that sharpen your edge on the showroom floor.  

- Trade news boiled down to what actually matters for sales teams.  

- Useful resources and links to make your day easier and more productive.  

Why Now

Sales teams are under more pressure than ever: EV adoption, finance shifts, relentless end‑of‑month targets. The Badger is here to help you stay sharp, stay sane, and stay ahead.

Join the Pack

This is just the beginning. Sign up to our mailing list and get the weekly bite -sharp, useful, and occasionally a little cheeky.

Targets reset, margins get squeezed, you have good months and bad, but in the motor trade the banter never dies. Welcome to The Badger.